Apple in Talks to Bring Google’s AI Power to iPhones

By | April 9, 2024

Apple may be set to supercharge its iPhones with Google’s cutting-edge artificial intelligence (AI) engine, Gemini. According to reports from Bloomberg News, Apple is in negotiations to license Gemini, potentially bringing its capabilities to future iPhones as part of iOS 18.

This move signifies a potential shift for Apple, which has been developing its own AI models but hasn’t heavily incorporated generative AI features yet. Generative AI allows users to create text, translate languages, or even generate images based on simple instructions. Microsoft and Google, through their respective AI platforms OpenAI and Gemini, have been at the forefront of this technology.

The inclusion of Gemini could equip iPhones with a range of new features. Imagine asking your phone to write a captivating short story based on a single sentence, or translating a document into another language while preserving its original nuance. These are just a few examples of what Gemini’s capabilities could bring to the iPhone.

While discussions are ongoing, the details of the deal remain undecided. How the integration would work and how it would be branded are still up in the air. Regulatory hurdles are also a possibility, considering the ongoing scrutiny of the existing Apple-Google search deal.

Apple CEO Tim Cook has hinted at upcoming advancements in AI for Apple products, and this potential partnership with Google could be a significant step in that direction. We’ll likely have to wait until Apple’s Worldwide Developers Conference in June for a clearer picture of their AI plans, but one thing’s for sure: the future iPhones might be getting a whole lot smarter, potentially with the help of Google’s AI expertise.

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